Search Results for about town

05.17.13

GIVEAWAY / BLOGSHOP!

i’m so excited to be traveling back to my hometown of chicago again to teach blogshop, and i thought it would be fun to celebrate by giving away a spot for the video class!

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04.24.13

ADVICE / 61

hi guys! i am out of town this week teaching in san francisco, but katie is going to take over for me this week and answer today’s advice question: “what do you look for in a designer or intern?”

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KATIE’S ANSWER:
i look for a solid portfolio that shows a variety of print and web, a nice sense of color and layout. their site is usually straight forward and easy to navigate. when i them it’s nice when they respond in a timely manner. don’t keep people waiting or they’ll move on to the next person.

when i’m looking for help i also reach out to people in my network to see if anyone has a good recommendation. i keep in touch with one of my favorite professors from  and she always has someone’s info to pass along. every designer she has sent me has been hired. note to students: keep a good relationship with your classmates and your professors. think of them as your coworkers and your boss. they will be one of your most important assets when you graduate. your classmates will go off into the real world and get real jobs. when their boss says “we need help, know anyone?” they will think of you and if you showed up to class on time and if you presented killer work.

when i look at students i think it’s great when they take their project past what was required. i’ve seen some start with a packaging project. then they turned it into a lifestyle shot and then a social media campaign. it’s so great to see people thinking about the big picture. it’s also a major when a candidate has lots of skills vs just one. they are more valuable because they can help with so much more.

when it comes to the interview i like it when people look me in the eye. i also like a firm handshake. nobody likes a wimpy one. i know i shouldn’t but when someone gives me get a weak handshake they go down a couple notches in my book. i like when the person laughs or makes me laugh. i like to be around happy people so don’t forget to smile. i like when people ask me a lot of questions (makes me feel better about asking them a ton). i want them to be curious and have an extreme hunger for knowledge. it shows me they’re ambitious and eager to work hard.

(illustration by . read more freelance advice posts are over here!)

04.23.13

OUR BARCELONA TRIP!

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heeeeeeellllooooo barcelona! and cue the flu. it must of been the recycled air on the airplane because the flu that thankfully decided to give me a few days off in paris was back in action the second we got to spain. so while we saw a LOT while we were here, i am sure there are things we missed because i was under the covers with the chills.

ps a couple of friends have told me to put vicks vapor rub on my feet and wear socks before going to sleep to get rid of a wicked cold. arian finally found a pharmacy that had it and within 24 hours my cold was 90% better. a miracle in a jar. i just wish i had found it earlier!

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follow the map so you can mark down some of our favorite barcelona spots…

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now, onto our adventures. basically 100 people warned me that we were in danger of getting robbed in barcelona. i considered rocking a fanny pack, but decided i would just be careful with my messenger bag. we never experienced anything sketchy and never felt unsafe the whole time and luckily went home with our passports and credit cards. i am sure there are areas where this is happening, but don’t be afraid if you go, okay? just watch your purse (you will notice all the ladies have their purses in the front of their body and never to the back) and guys keep your wallet in your shirt pocket instead. you’ll be fine if you’re smart about it.

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04.17.13

ADVICE / 60

today’s question: “how do you invest in your business?”

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KATIE’S ANSWER

i’m not really at a point to invest in my business yet. as soon as i get there i would probably start renting a studio space to work out of. it would be nice to separate home and work. and! with that comes the adventure of furniture shopping!

i’d also like to find an accountant that works with freelance designers to make sure i’m actually doing everything the best i can.  i currently work with a lovely H&R Block woman named barbra for my taxes. she told me she was proud of how organized i was this year vs. last. she is great but i just wonder if i’m getting the best freelance advice. i would also get a lawyer and have him/her go over all my paper work and make sure my business is set up the best way. since i wrote this post about getting paid i’ve had a couple of sticky situations come up. it would’ve been nice to have some heat backing those emails i was sending.

i assume that if i’m profiting enough to put money back in my business i’d be crazy busy. i might want to hire an intern to help out a couple days a week. i’d try to find someone from a local art college to help out. i love working with students. they’re so ambitious and excited. i like to think that i’m helping them on their career path like my mentors once did for me. my mentors help me make my career. every big job came from someone recommending me. it’s really all about word of mouth.

so…one day…that’s the plan.

BRI’S ANSWER

i have definitely learned the importance of putting money back into the business. sure, we’d all love to get a paycheck in the mail and take it straight to the bank…and then to the mall. but it doesn’t really work like that.

i am going to focus on the expenses of a blogger for this one…

1. employees & contributors: my biggest expense! in the beginning this expense scared me the most because it’s sure not cheap! but when i was really able to evaluate the income before i had the extra help and then after, i realized the value right away. i needed to free up some of my time so i could think further into the future and stop spinning my wheels.

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04.17.13

MY OFFICE MAKEOVER

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we have been in this office for quite some time, but we had our desks setup downstairs. we recently expanded our team and moved up into the loft and decided it needed to be redecorated! the loft has amazing windows & beautiful natural light so i knew i wanted it to function as a workspace but also as a studio for us to shoot blog content in. (ps. make sure you enter to win the big office giveaway too & see this feature over on )

take a look at the space before we moved up there…(photo by )

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and after we were all finished…

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the first step was to cover the floors. the purplish-pink wood was distracting and limited us quite a bit, so we decided to cover it with canvas. we went to home depot and stocked up and ended up stapling it to the floor. it also made the space much more cozy. (it feels very palm springs ) it was important to add rugs on top of that so the canvas didn’t get filthy, but it made all the difference in the world to have the floor neutral. for the rugs, we went with layering…we used the moroccan rug as the main rug, and then added a colorful turkish rug by the mini bar & a metallic textured rug under my desk. (they were from a shop called in silver lake. you have to check it out if you’re in LA!)

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