Archive for the ‘ADVICE’ Category

04.03.14

SOCIAL MEDIA WORKSHOP ANNOUNCED

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hey everyone! we held two in our studio last weekend, and i was really happy with how they turned out. everyone had awesome questions and it really felt like we were all involved in a big conversation to help each other’s businesses. in this two hour workshop you will learn how to use , , and for your blog or brand. i put together a ton of visual examples, stats and did a presentation on how i shoot and edit for

was announced yesterday to the mailing list and the new dates are half filled. go grab your spot . (there’s still a couple spots in the too!)

we set up our chairs and hung up our new pinatas from !

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the perfect combination: delicious treats from (you have to try them, seriously) and a caffeine fix from while everyone chatted before and after the workshop.  hope to see you at the next session! -bri

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(photos by designlovefest & bottom photo by )

06.04.13

RESOURCE LISTS!

something i’ve learned after blogging for 4 years…you NEED resources. and you need to organize them. you may think of an idea and there should be a list that you can refer to so that you can make that idea happen. we use google docs so everyone on the team can easily add to the resource page.

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we all want to make original content. i know for me, the posts that i have been most excited about where when i collaborated with other creatives! (this flower bomb, a backyard party, benefit beauty posts, my living room, style shoots, blogshop events) all of those posts took multiple people to make them possible, and they also made the process more enjoyable. (and easier!) here’s our list we keep around the office…

KEEP READING AFTER THE JUMP…

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05.02.13

ADVICE / 62

today’s question is: “what makes a great boss?” (it’s a long one, we know!)

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KATIE’S ANSWER:

i love to ask this question to potential directors when i go on interviews. i’ve worked with amazing and award winning bosses and ones that made me cry and want to quit. watching the good and bad has made me realize what kind i want to be one day.

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04.24.13

ADVICE / 61

hi guys! i am out of town this week teaching in san francisco, but katie is going to take over for me this week and answer today’s advice question: “what do you look for in a designer or intern?”

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KATIE’S ANSWER:
i look for a solid portfolio that shows a variety of print and web, a nice sense of color and layout. their site is usually straight forward and easy to navigate. when i them it’s nice when they respond in a timely manner. don’t keep people waiting or they’ll move on to the next person.

when i’m looking for help i also reach out to people in my network to see if anyone has a good recommendation. i keep in touch with one of my favorite professors from  and she always has someone’s info to pass along. every designer she has sent me has been hired. note to students: keep a good relationship with your classmates and your professors. think of them as your coworkers and your boss. they will be one of your most important assets when you graduate. your classmates will go off into the real world and get real jobs. when their boss says “we need help, know anyone?” they will think of you and if you showed up to class on time and if you presented killer work.

when i look at students i think it’s great when they take their project past what was required. i’ve seen some start with a packaging project. then they turned it into a lifestyle shot and then a social media campaign. it’s so great to see people thinking about the big picture. it’s also a major when a candidate has lots of skills vs just one. they are more valuable because they can help with so much more.

when it comes to the interview i like it when people look me in the eye. i also like a firm handshake. nobody likes a wimpy one. i know i shouldn’t but when someone gives me get a weak handshake they go down a couple notches in my book. i like when the person laughs or makes me laugh. i like to be around happy people so don’t forget to smile. i like when people ask me a lot of questions (makes me feel better about asking them a ton). i want them to be curious and have an extreme hunger for knowledge. it shows me they’re ambitious and eager to work hard.

(illustration by . read more freelance advice posts are over here!)

04.17.13

ADVICE / 60

today’s question: “how do you invest in your business?”

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KATIE’S ANSWER

i’m not really at a point to invest in my business yet. as soon as i get there i would probably start renting a studio space to work out of. it would be nice to separate home and work. and! with that comes the adventure of furniture shopping!

i’d also like to find an accountant that works with freelance designers to make sure i’m actually doing everything the best i can.  i currently work with a lovely H&R Block woman named barbra for my taxes. she told me she was proud of how organized i was this year vs. last. she is great but i just wonder if i’m getting the best freelance advice. i would also get a lawyer and have him/her go over all my paper work and make sure my business is set up the best way. since i wrote this post about getting paid i’ve had a couple of sticky situations come up. it would’ve been nice to have some heat backing those emails i was sending.

i assume that if i’m profiting enough to put money back in my business i’d be crazy busy. i might want to hire an intern to help out a couple days a week. i’d try to find someone from a local art college to help out. i love working with students. they’re so ambitious and excited. i like to think that i’m helping them on their career path like my mentors once did for me. my mentors help me make my career. every big job came from someone recommending me. it’s really all about word of mouth.

so…one day…that’s the plan.

BRI’S ANSWER

i have definitely learned the importance of putting money back into the business. sure, we’d all love to get a paycheck in the mail and take it straight to the bank…and then to the mall. but it doesn’t really work like that.

i am going to focus on the expenses of a blogger for this one…

1. employees & contributors: my biggest expense! in the beginning this expense scared me the most because it’s sure not cheap! but when i was really able to evaluate the income before i had the extra help and then after, i realized the value right away. i needed to free up some of my time so i could think further into the future and stop spinning my wheels.

CONTINUE READING by clicking below…

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